Monday, September 1st, 2008...3:09 am
I saw cool Haredim
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“Customers really are willing to accept the ultra-Orthodox public, and the ultra-Orthodox [in the commercial] are shown in a positive light and become cool and trendy, part of the Israeli melting pot,” says a source at Trio, an Adler subsidiary that provides advertising consulting services for the ultra-Orthodox, Russian and Arab sectors. “There is no problem with presenting ultra-Orthodox in commercials. It is even intriguing. Ultra-Orthodox men are nice to watch, because they are meticulously dressed and no less interesting to look at than a teenager with gel in his hair.” haAretz
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