ShalomNewYork.com

The buzzing city of Los Angeles has been filled lately with giant signs of a dancing Chassid in a black hat and long jacket. The advertising campaign is one of the measures taken by Chabad of California to reach the alleged few that have not yet heard about the oncoming ‘Telethon - To Life’ of Chabad to be held on the 21st of the month of Elul. The revival of the logo and the slogan aims at illustrating the connection of shluchim with individuals. “This year’s telethon carries the message of how Chabad provides assistance to people”, said Mike Levine, producer of the event, who is operating alongside Rabbi Chaim Nachum Cunin. “This is a celebration of people helping and being helped by Chabad”, he said. COL.org.il