Monday, November 5th, 2007
A Modern Marketplace for Israel’s Ultra-Orthodox
“To make its Megadim brand of ultrakosher confectionary or its Strauss Mehadrin dairy products requires special facilities, because milk from only Jewish sources can be used.ut it is profitable. The ultra-Orthodox market is between 8 percent and 10 percent of domestic sales for Strauss, he said, representing about $73 million a year.”NYtimes